Tuesday, March 8, 2011

CRM of Golder

Last month, a professor asked us what CRM is. Everybody knows something about it and we had a great discussion on it.(Although I kind of thought of Prof. Paul Berger saying that CRM is just like high school sex. Everybody talks about it. Everybody thinks everyone else is doing it, and those that are doing it are doing it poorly...XD)

The professor said that CRM (Customer Relationship Management)is all about creating values for customers. I couldn't agree more because I think the toughest part before starting a business is to think of something that's actually valuable or create some values that people never thought about. I guess for Golder, we do create unique values for our customers to keep them satisfied.

There are countless factories in China manufactures low-priced products. Why us? The following picture can help us to answer the question.It definitely addresses the importance of Value Differentiation.


Even though you may think that Golder is just one of the manufacturers in China. Yes, we offer low-priced products. However, these facors make us different:
  • Great quality. 
We have a 100% positive feedback on AliExpress. Till now, every single customer says our product quality is really great. Here's a quote from a customer's email yesterday:

Hi Nicole,

Received the package yesterday! Wanted to say you THANK YOU! Very nice product, so happy with it.
If I would like to order more, what is the best price will be with the same quality and shipping?

Thanks for excellent service and product.
  • Innovation. 
We are a highly innovative company in China. We will offer you more information about the innovation of our company later on.
  • Outstanding service. 
Unlike many of the traditional factories in China, we completely understand the importance of service. We offer different quality guarantee policies to protect your purchasing here. And we also do a regular survey about our products and service to know whether the customers are satisfied or not.


We will keep our advantages and try to create more values for our customers!

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